WWF and Jokey: for a functioning circular economy in plastics

Germany • 6. October 2021

WWF and Jokey: for a functioning circular economy in plastics

Reuse instead of waste, recycle instead of incinerate: in the future, the Jokey Group and WWF Germany would like to jointly promote a functioning circular economy for plastic packaging.

One goal of the collaboration is closed-loop plastic streams that enable reuse and produce high-quality recyclate. The Jokey Group is one of the world’s largest manufacturers of plastic packaging. With WWF as a partner, the family-owned company will continue to minimise its environmental footprint, integrate sustainability into all areas of the business and develop effective approaches along the value chain.

“At Jokey, our thoughts and actions have been focused on sustainability for decades,” emphasises Jens Stadter, CEO of the Jokey Group. “But we must and want to constantly evolve. In light of the dramatic consequences of climate change, we will align our commitment within the scope of our possibilities to a transformation that focuses on the goals of the Paris Climate Agreement. Within this context, the use of our material resources is also the focus of our action plan. By 2025, we want to obtain 30 percent of our raw materials from non-virgin and circular sources and consistently drive forward the goal of a fully circular economy. We want to be pioneers in our industry and keep plastics in circulation in a high-quality manner. Jokey’s Eco Concept stands for a holistic approach to sustainability, which we are consequently implementing throughout the entire Jokey Group.”

Dr Martin Bethke, Managing Director Markets & Companies at WWF Germany, says: “We are still much too far away from circularity in plastic packaging. Around half of all plastic packaging in Germany is incinerated instead of being recycled. We are all the more pleased that Jokey, as a strong partner, wants to drive the transition from a linear packaging economy to a functioning circular economy with us. One thing is clear: we must finally take action in the ecological transformation of the economy. This is only possible with companies that place sustainable management at the centre of their actions. The packaging turnaround is also necessary with a view to meeting the Paris climate targets. This was most recently shown by our packaging study.”

WWF is supporting the Jokey Group in integrating sustainability into all areas of the company along the Jokey vision and mission. In addition, the family-owned company will work with WWF to set a 1.5-degree climate target as specified by the Science-Based Target Initiative (SBTi), setting a science-based path to ambitiously reducing its greenhouse gas emissions in line with the Paris climate goals. This will be accompanied by a continued active focus on maximum energy and resource efficiency throughout the company. Supply chains and value creation processes will be given even greater attention, and the greatest possible level of transparency will be established with regard to ingredients and social and ecological impacts.

The Jokey Group is thus consistently pursuing its path: the company is building on its comprehensive “Eco Concept” as a sustainability strategy and has been pursuing the “Gray is the New Green” campaign for years in order to anchor recyclates more firmly in the market. To achieve more circular economy for plastics, the packaging manufacturer wants to design and implement lighthouse projects with the WWF, for example in the areas of “closed loop” for high-quality, food-grade recyclate or innovative reusable models. The partnership with WWF will initially run until 2025.

Read more about the collaboration.


Picture copyright: Jokey SE