We see circular economy as a task for the entire society. For this reason, we seek to work closely with other players and are happy to contribute our experience, expertise and products in the form of cooperations, networks and services. The PREVENT Waste Alliance is important for the creation of the necessary infrastructure and better framework conditions for the establishment of a functioning and resource-conserving recycling economy throughout the world. Within the framework of the alliance, we want to create a mutual understanding of the requirements and obstacles in the circular economy and create consistent standards. Only if all participants in the value chain are brought together at one table, holistic and sustainable global circular economy can be achieved.
As the fifth largest trader in the world, the Schwarz trading group, to which Kaufland, Lidl and PreZero belong, has considerable influence on the distribution of packaging and the generation of waste. The company is aware of this responsibility and therefore makes a comprehensive contribution to solving the problems that have arisen. With REset Plastic, the Schwarz Group has found an approach to pave the way for circular economy – from packaging design to recycling. Furthermore, the Schwarz Group is not “just” a retailer, but also a manufacturer and, with PreZero, a waste disposal and recycling company. It therefore has comprehensive know-how and an overview of on the entire supply chain.