The aims of the PREVENT Waste Alliance are a perfect match for Jokey’s own sustainable business philosophy. In joining the Alliance, we are also helping to develop our own Jokey Eco Concept by pro-actively taking responsibility for products. We want to use our expert knowledge, built up over many years, to build-in and improve sustainability at every stage of the value chain. We are convinced that we can only succeed in this aim if key players from the worlds of industry, commerce and politics come together to encourage the development of waste collection systems and support the transition to a circular economy.
For us, recycling means reusing post-consumer recyclables as high-quality raw materials for original packaging products. That’s why, at Jokey, we have been turning valuable secondary raw materials collected from domestic waste into new packaging for the non-food sector since the early 1990s. This process is now an integral part of the Jokey Eco Concept across the entire Jokey Group. In light of global increases in both production and consumption of goods, we feel we have an even greater responsibility to take urgent action to protect natural resources. As society increasingly faces up to the challenges of climate change and our collective responsibility for the environment, consumers expect packaging to be more and more sustainable. Our Jokey Eco Concept is delivering the right responses to these challenges.