Members of the PREVENT Waste Alliance come from very different backgrounds. We all face global, regional and local challenges which can only be successfully mastered if governments, private and public sector companies, foundations and citizens cooperate. As stakeholders in change processes we need the exchange of visions, opinions, facts and figures to finally come to mutually beneficial solutions permitting economic, financial and personal well-being and long-term sustainability.
Reducing waste is an important component on the way towards a truly Circular Economy. Misuse of plastics – not only in packaging – is currently the most prominent and visible sign that today’s linear economy based on permanent growth will not be feasible in a world with limited resources (except for the supply of solar and geothermal energy, which is unlimited). Plastics are wonderful materials and a capitalist economy currently the most efficient system, however, significant adaptations and regulations are required to avoid further ecological damage. A Circular Economy will solve many of our current economic and environmental challenges.