The Alliance provides us with an opportunity to support a sector that directly affects us as a company. “Using resources responsibly has never been more important. We have to make sure that everyone involved in the value chain understands how valuable plastics are and contributes to creating a circular economy.” Günther Lehner, ALPLA CEO.
At ALPLA, we have been heavily focused on recycling plastic and turning this valuable material into new packaging for over 25 years. We see recycling as an emerging sector of the economy in its own right, one that can make a positive impact on the environment and the future of our industry, as well as exerting a significant influence on how individual countries handle their waste. Recycling turns used plastic into a valuable commodity, facilitating investment in collection systems and the continued development of recycling technology. Recycled plastics are high-quality materials, and make an excellent alternative to new products. Using them reduces the use of fossil-based raw materials, cuts CO2 emissions and helps to develop waste disposal systems. The circular economy has been a key pillar of our sustainability strategy for many years, and ALPLA will continue to encourage the re-use of valuable materials by implementing the ‘bottle-to-bottle’ principle. Our objective is to turn old bottles into new ones and avoid ‘down-cycling’ as much as possible, even if we recognise that it is sometimes an unavoidable part of achieving high recycling rates.