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Behaviour Change: The Return on Investment of Spreading the Recycling Habit

• 20. January 2022

Behaviour Change: The Return on Investment of Spreading the Recycling Habit

Delterra and The Circulate Initiative recently released a thought-provoking report exploring how investing in behaviour change could pay for itself in recycling outcomes – Making ‘Cents’ Of Recycling Behavior: The Return On Investment Of Spreading The Recycling Habit.

Key takeaways from the report include:

  • Boosting recycling behaviour presents a major – and often missed – opportunity to improve the business case for recycling overall
  • Behaviour change can pay back initial costs in as few as 2-4 years, especially when environmental benefits are considered
  • Behaviour change costs up to 80% lower than technology-based alternatives for boosting recycling outcomes
  • Marginally higher investments in behaviour change initiatives can nearly double the recycling rates

You can find the full report here.