Dark Horse Innovation

Member since: 05/2019

Active in: WG Plastics


Dark Horse Innovation

Dark Horse is an agency for user-centered innovation development. Our business is the differences between today and tomorrow and the conviction that it is necessary and possible to shape these differences instead of being surprised by them. For us, innovation is more than just a business unit: it is the result of an entire organisational culture. Dark Horse is consistently designed under the premise of innovation capability and is constantly evolving. Our 30 employees come from 25 different disciplines and continue to work in their specialist fields - both practically and in research. This gives us a 360° perspective on topics and enables us to develop new ideas for them. The digital age and environmental challenges are revolutionizing the way we live. The needs of consumers and employees are changing rapidly. Climate change and the wasteful use of resources are leaving us less and less time to act. That's why it's so important to move ahead with intelligent circular solutions now. We systematically contribute our knowledge as entrepreneurs in the digital age, our partners in the circular economy and our experience with corporations, medium-sized companies, associations and foundations to the development of our workshop and project formats, lectures and consulting concepts.

Establishing circular solutions in an economy still based on a linear model requires a concerted effort by a wide range of partners and stakeholders. We want to be part of these solutions, to learn from other stakeholders, and to use our expertise in innovation and developing new services and processes to support our partners. We have already concluded a partnership with CRCLR through our work with the Alliance, and look forward to working with more partners in the future.

Our work is rooted in and based on the principle of ‘design thinking’. For us, the key to design thinking is adopting a fundamental posture that is geared to finding solutions to meet specific needs, including within complex, multi-faceted systems.
That’s why our development processes are focused on the principles of user empathy, iteration and collaboration. Gathering user feedback leads to better acceptance of our ideas, while an iterative approach allows us to minimise risks through rapid prototyping and feedback loops. Finally, our cooperative working methods encourage networking and a diverse range of views and expertise.
We are now applying these principles of Human-Centred Design (HCD) to the challenges of the circular economy. At the same time as implementing the principles of circular design, our main aim is systematically to expand stakeholders’ horizons, helping them to think less in terms of individual human users, and more in terms of entire ecosystems. We will be launching the first of a range of initiatives on circular thinking from November 2019.