We expect that the international cross-disciplinary cooperation will trigger a vertical transmission from revolutionary design thinking of packaging strategies to the regenerative agriculture and will encourage bio based technology research, both adapted to a broad range of socio-economic models in Europe and around the world. We enjoy international cooperation to explore innovative ways to support waste generation prevention, conducted as a combination of spreading knowledge about packaging and recycling technologies and taking advantage of opportunities of intervention in the value-chain in order to encourage major changes in consumer behavior.
In our view, the willingness to engage in Circular Economy is a consumer-driven process that lags behind technological advance because of inherent traditionalist stance of life-style. Since life-style changes during human lifespan, ranging from childhood to seniority, supporting the process of social adoption of the Circular Economy shall follow changes in the social pattern that occur with growing up. Therefore we see the Circular Economy as technological consequence of a the lifelong education that shall disrupt ossified ways of thinking and consumption patterns and consequently channel the cognitive efforts towards putting market forces at work in this aim.